Not looking for a Job Right Now You Still Need a Personal Brand!

Not looking for a Job Right Now You Still Need a Personal Brand! Not looking for a Job Right Now You Still Need a Personal Brand! One of the most common assumptions that people make â€" and that we find ourselves refuting day in and day out as recruiters â€" is the assumption that personal branding and networking are tasks  you  only need to focus on when youre  looking for a job. Our lives are busy and only getting busier between work, family, and all the myriad forms of entertainment competing for our attention. Its no surprise, then, that people treat personal branding and networking as in-between-jobs activities. With so little time on our hands, of course we only think about gussying up our resumes and LinkedIn profiles when were looking to make career moves or changing circumstances launch us on the job hunt again. The fact is, its harder to accomplish solid personal branding when youre in between jobs. While we wouldnt suggest that personal branding or networking were  more important than work or family, we do think its easy to make continuously building your professional online presence a small part of your social media ritual. (Plus, its more  productive than checking Facebook yet again today.) Its easier to find a job when youve put in the legwork and built your brand beforehand. Furthermore, having a solid personal brand on LinkedIn and other professional networks pays dividends even if youre the furthest thing from an active candidate! A  solid personal brand will help your career in a number of ways that have nothing to do with looking for a job. LinkedIn Profiles Are Still the Most Valuable Personal Branding Tools for Most Professionals LinkedIn faces some declining user engagement numbers, which is part of why many are hoping Microsoft will help right the ship following its relatively recent acquisition of the company. However, the network is still incredibly valuable, regardless of the challenges it faces Many people recognize that they should have a LinkedIn profile. Unfortunately, most of them make a bare-bones attempt and leave their profile almost empty for months, thinking that theyve checked off that box.  But as weve written about quite a bit, those skeletal profiles can actually hurt your personal brand far more than they can help it. Here are just a few reasons why you should  think about building out your LinkedIn profile even if you arent looking for a job just yet: Stakeholders in your current job are checking your profile. Youre visible to vendors, negotiation partners, and coworkers in other departments. A  strong personal brand only helps your reputation within your current role. Your supervisors or higher-ups will take a look at your online presence when it comes to promotions. A  LinkedIn profile with 15 connections, no picture, and no education or work history might send the message that youre not as committed to advancement in your career as you could be â€" especially in customer-facing fields. If you have a great LinkedIn profile, youll show up in searches more often. We always bring this up in the context of hearing from recruiters, but put that aside for a moment. A great LinkedIn profile also means youre also more visible for networking and business development opportunities, possible speaking engagements, and other kinds of activities that will boost your career. A solid LinkedIn profile gives you stronger personal SEO.  When someone Googles you, the first thing theyll see is a strong picture of who you are professionally. â€" We understand that not everyone knows how to boost their personal brand  or build out their LinkedIn profile. If youre finding it particularly difficult, consider reaching out to a consultant or career coach who can help. A version of this article originally appeared on  the Argentus blog. Bronwen Hann is a seasoned recruiter with 35 years of experience in the industry. She founded and currently runs Argentus Supply Chain Recruiting.